Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch
Manage episode 447527495 series 3270990
Contenido proporcionado por Chloe Thomas. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Chloe Thomas o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency.
In this episode, we discuss:
- Implementing Consent Mode V2
- Using Enhanced Conversions
- Collecting first-party data whenever you can
Dive in:
[07:54] Google Ads changes driven by new privacy legislations.
[09:53] Cookie consent tools integrate with Google's ad system.
[14:12] Google uses first-party data despite cookie declines.
[17:33] Collect data to enhance user experience and ads.
[19:47] Shopify collects data easily integrating with platforms.
[24:08] Time changes carefully to avoid data misalignment.
[25:43] Insider Tips from Ian!
Find the notes here: https://keepopt.com/228
Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
233 episodios
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Manage episode 447527495 series 3270990
Contenido proporcionado por Chloe Thomas. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Chloe Thomas o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency.
In this episode, we discuss:
- Implementing Consent Mode V2
- Using Enhanced Conversions
- Collecting first-party data whenever you can
Dive in:
[07:54] Google Ads changes driven by new privacy legislations.
[09:53] Cookie consent tools integrate with Google's ad system.
[14:12] Google uses first-party data despite cookie declines.
[17:33] Collect data to enhance user experience and ads.
[19:47] Shopify collects data easily integrating with platforms.
[24:08] Time changes carefully to avoid data misalignment.
[25:43] Insider Tips from Ian!
Find the notes here: https://keepopt.com/228
Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
233 episodios
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continue reading
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