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Essential Tactics for Effective Communication in Public Affairs with Matt Klink
Manage episode 427892505 series 3583873
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What if you could stay ahead of the curve in the ever-evolving landscape of public affairs communication? This episode promises to equip you with the essential strategies to do just that, featuring insights from the esteemed Matt Klink. With over three decades of seasoned expertise, Matt has managed high-profile issues for both public and private sectors. We tackle the critical need for companies to adopt proactive communication strategies to effectively address regulations and legislation, and understand the long-term commitment required to see real returns on investment in public policy efforts.
Curious about the shift from traditional grassroots movements to TikTok-driven campaigns? Matt Klink breaks down this fascinating evolution in political communication, providing a nuanced understanding of how to maintain supporter interest and identify true activists. We delve into the intricacies of modern advocacy, discussing the changing role of lobbyists in Washington D.C. and state capitals, especially in the context of term limits. This segment sheds light on the sophisticated tactics now required to drive authentic grassroots movements and political engagement in today's digital age.
From managing global crises to navigating the fast-paced media landscape, Matt's insights are invaluable for any corporate executive or communication professional. The conversation underscores the importance of real-time media engagement, strategic placement, and the influence of bloggers and influencers. Matt emphasizes the critical role of local knowledge and well-prepared spokespersons, especially in international contexts. This episode is a comprehensive guide to mastering the art of communication in the advocacy space, ensuring you're equipped to handle both everyday challenges and unexpected crises with finesse.
Capíttulos
1. Communication Strategies in Public Affairs (00:00:00)
2. Changing Messengers in Political Communication (00:11:56)
3. Navigating the Evolving Media Landscape (00:20:32)
4. Managing Global Crisis Communication (00:28:45)
13 episodios
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