Is digital marketing measurement missing the point? - With Tara Kilcoyne

Just For Context...

As the industry evolves at a blistering pace, has the focus on the simple but crucial act of measurement lagged?
Join host Steve Filler as he talks to Tara Kilcoyne, Operations Director at dentsu international where they will be diving into such things as:

• Preparing (still) for the death of the cookie.
• The importance of educating clients about the alternatives to third-party data.
• How much of the planning approach is driven by the agency, and how much comes down to specific client requirements.
• Key shifts that are expected from a measurement perspective in 2023.
• Where retention fits into the agency’s agenda for 2023.
• New Year’s resolutions for the industry.
• The challenge of finding the right partner.

This podcast is brought to you by The Digital Distillery
Hosted by Steve Filler
Produced by Grace Brecknock
Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managers Dennis Kirschner & Stefanie Leonardi
You can contact The Digital Distillery on [e-mail] or visit our website & check out our other podcasts

Capíttulos

1. Intro (00:00:00)

2. Introducing Tara Kilcoyne (00:00:14)

3. What has the agency been doing to prepare for the death of cookie-based data? (00:01:09)

4. The importance of educating clients about the alternatives to third-party data. (00:02:53)

5. How much of the approach is driven by the agency, and how much comes down to specific client requirements. (00:04:56)

6. What are some of the key shifts that you expect to see from a measurement perspective next year? (00:07:04)

7. Where does retention fit into the agency’s agenda for 2023? (00:08:53)

8. Key industry New Year’s resolutions (00:11:02)

9. The challenge of finding the right partner. (00:13:18)