299 - How to Cope With - and Communicate - Change in Your Jewelry Business

Joy Joya Jewelry Marketing Podcast

Episode #299 - "How to Cope With - and Communicate - Change in Your Jewelry Business"

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Welcome to Episode #299. In today's episode, I want to discuss a challenging topic: change. If you've been in business long enough, you'll inevitably face change. It's crucial to manage it not only for yourself but also to effectively communicate it to your customers. I found an interesting statistic about change from the "Change Perception Index": 1 in 3 people would avoid change if they could.

The reality is that people aren't afraid of change itself but rather the emotions that come with it. Feelings of losing control, having to learn something new, or feeling unsettled are common. One of my favorite quotes about resistance to change is from Harvard Business Review: "Change is resisted when it makes people feel stupid." It's a powerful reminder of why change can be so challenging.

So, how do you navigate change as a business owner and communicate it to your audience and customers? This episode is all about embracing change gracefully and guiding your customers through a smooth transition, so they don't feel lost. Change is uncomfortable, but we're going to tackle it head-on.

In the GOLD MINE segment, I'll share my personal experiences with change in my business. I have a persistent fear of making someone angry, even unintentionally (a topic for a therapy session!), but change often brings uncertainty, and it's inevitable that something might go wrong, upsetting someone along the way. I'll share my strategies for coping with this fear and managing change effectively.

And just to keep you in the loop, I'll be announcing the grant winner and the runners-up on next week's episode! I can't wait to share the results of the summer marketing grant. As I mentioned, we had a record number of applications, so it's been such a tough challenge going through all of them!

Transcript: https://joyjoya.com/manage-change-jewelry-business

NYC Meetup With Liz Kantner, Robin Kramer and Me: Sunday, August 4th from 6:30-8pm HOWN Cocina & Cocktails 518 W. 27th Street, NYC

00:00 Start 6:23 Primary Episode Content 20:09 The Gold Mine