#88 Mastering Lead Magnets: Boost B2B Landing Pages & Elevate your Website Mission!

Jonny Ross Fractional CMO

🎙 Hosts: Jonny Ross & Pascal Fintoni

🎧 In This Episode:

1. Revisiting the Basics - How to harness your mission statement and brand values to enhance website engagement.

2. Lead Magnets:

- The evolution and future of lead magnets.

- Alternative names to consider: Value offer? Exclusive content? Premium content?

- Crafting effective lead magnets by listening to customer queries.

3. Landing Pages:

- Importance of focusing on pain points rather than merely sectors.

- App recommendations for landing page enhancements.

4. SEO & Alt Text - The significance of alt text for images and ensuring web accessibility.

5. B2B Sales Automation - Quick dive into tools and strategies.

6. Other Call to Actions

- Favicon - What is it, and why is it important?

- Manifesto page: A one-pager detailing your mission and values, inspired by high street brands.

7. Audience Power - Accepting and understanding that your audience drives your website strategy.

8. 90 Day Website Mastery Program - Introducing the audio companion to the 90-day Website Mastery Program.

🔗 Links & Resources Mentioned:

- 90 Day Marketing Mastery - Learn more about the program and book your discovery call with Jonny and Pascal.

💡 Top Quotes:

- "Your why is just so important. It helps tell the story. It helps you stand out, and it brings the authenticity." - Jonny Ross

- "Your audience literally are in charge of your website strategy because every single important decision is informed by your audience." - Pascal Fintoni

📣 **Feedback & Shoutouts**:

- We'd love to hear from you! Share your thoughts on alternative names for lead magnets, your favorite apps, and any changes you've made to your website based on our tips. You might get a shoutout in our next episode!

🎥 **Up Next**:

Stay tuned for a fun video and audio montage! Revisit your notes, take actions, and prepare for our next episode.

👋 Sign-Off:

Thanks for tuning in to Episode 16 of our podcast. Don't forget to visit our https://90daymarketingmastery.com for more information, and we'll see you soon!

Remember, always prioritise audience engagement and alignment with your core values for a successful website strategy!

Timestamps

The launch of new program and completion of webinar series [00:00:15]

Celebrating the launch of a new program and the completion of a website best practice webinar series.

Discussion on lead magnets and examples of compelling content [00:02:30]

Explaining the concept of lead magnets and providing examples of compelling content to attract website visitors.

Making industry landing pages engaging for B2B companies [00:09:50]

Jason Dodge discusses how to make industry landing pages engaging for B2B companies in a Whiteboard Friday video.

The B2B Landing Page [00:10:59]

Discussion on how to make a B2B landing page engaging by understanding the audience's challenges and pain points.

The Importance of Pain Points [00:12:40]

Emphasizing the need to focus on the pain points and solutions when creating a winning landing page.

Using Novio for Sales Automation [00:17:59]

Introduction of Novio, a B2B sales automation platform, and its features for lead generation, cold outreach, and email campaigns.

The importance of favicons [00:23:02]

Discussion on the significance of having a favicon on a website and the potential negative message it sends if it is missing or incorrect.

Creating a manifesto page [00:25:04]

Exploration of the idea of creating a manifesto page on a website to clearly communicate the company's mission, values, and purpose.

Lead magnets and landing pages [00:27:18]

Explanation of lead magnets and suggestions for alternative names, as well as tips for creating valuable content and focusing on pain points in landing pages.