#79 Mastering Website Design: Unveiling the Power of Wireframes and SEO Techniques

Jonny Ross Fractional CMO

This is Episode 12 of the Mini Series The '90-Day Website Mastery Podcast'

Introduction:

• Welcome to the '90-Day Website Mastery Podcast'!
• Hosted by Jonny Ross and Pascal Fintoni.
• Celebrating the launch of the new program and the completion of the Website Best Practice Webinar Series.
• Rediscover pride in your website with expert insights and advice.

Segments:

1. You Ask, We Answer:

• Addressing community questions and online queries.
• Question for this episode: "What are websites wireframes and do they really help?"
• Pascal and Jonny explore the significance of wireframes in website design.
• Highlighting wireframes as crucial tools for planning website layout and structure.

2. Website Stories:

• Reviewing an informative article/podcast/video.
• Discussing Neil Patel's video on "SEO Techniques to Boost Organic Traffic."
• Actions highlighted: Quarterly content updates, creative link building, partnerships, and hyperlocal targeting.

3. The Website Engine Room:

• Recommended apps and tools for website management and content creation.
• Pascal's recommendation: Perplexity AI - Structuring long-form content effectively.
• Jonny's recommendation: Framer - Interactive UI/UX design with AI integration.

4. The Website Call To Action:

• Practical action points for immediate website improvement.
• Jonny's advice: Thoroughly test website forms, validation, and user experience.
• Pascal's tip: Audit inbound links and collaborate for content amplification.

Reflection and Roundup:

• A recap of the episode's key takeaways.
• Emphasis on teamwork, investment, and continuous improvement for website success.
• Invite listeners to share their experiences and implement insights.

Outro:

• Thank you for tuning in to Episode 11 of the '90-Day Website Mastery Podcast.'
• Visit 90daymarketingmastery.com for more information and book your discovery call.
• Stay connected by sending questions and updates.
• Join us for the next episode, and remember, your website's transformation journey starts here!

Hosts:

• Jonny Ross
• LinkedIn: Jonny Ross
• Website: jonnyross.com
• 
  
• Pascal Fintoni
• LinkedIn: Pascal Fintoni
• Website: pascalfintoni.com
• 
  

Explore our 90-Day Website Mastery Programme:

• 90daymarketingmastery.com

TimeStamps:

Wireframes: The Importance of Planning [00:02:44]

Explains the significance of wireframes in website design and how they help in visualizing the layout and user journey.

Content Recency and Link Building [00:09:58]

Neil Patel discusses the importance of updating content regularly for both user engagement and search engine optimization, as well as creative ways to build links to drive traffic.

Timestamp 1 [00:11:02]

SEO tactics to boost organic traffic, including releasing a free version as a PR stunt and targeting international audiences.

Timestamp 2 [00:12:27]

The importance of updating content regularly and the role of partnerships in branding and cross-selling.

Timestamp 3 [00:15:54]

The significance of links, up-to-date content, and hyperlocal targeting in improving organic traffic.

The assistant's role in content creation [00:22:42]

The assistant helps accelerate content creation by providing guidelines and structure, allowing the creator to focus on their own tone of voice.

The importance of reflection and learning in content creation [00:24:08]

Creating content oneself allows for reflection, learning, and thinking, which are crucial elements that would be lost if relying solely on an AI tool.

Website call to action: Testing forms [00:25:11]

The call to action is to regularly test website forms to ensure they are functioning correctly, including spam captchas, email notifications, and validation.