The importance of On-site search intent | John Timmerman

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2y ago 18:55

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Have you ever gone to a website, typed in what you're looking for, and been presented with a list of results that have nothing to do with what you want? If so, you're not alone.
A study by FleishmanHillard found that on average, only 35% of onsite searches return relevant results. This means that for every 10 onsite searches, only 3 will be successful.
That's a lot of wasted time and frustration for customers, and it's also bad for business. After all, if customers can't find what they're looking for on your site, they're likely to go to a competitor's site instead.
The good news is that there are steps you can take to improve your onsite search, and that’s exactly what I talk about in this video

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