#E22 Ten ways to prevent your software project from failure — and there’s much more in stake too

Ivan Agency: Digital product concepting and innovation

It all starts with poor product and project planning, and it all adds up with poor business and marketing planning on top. Project must be planned by a joint effort of all parties involved. To generalize things: business, marketing, product and project owners (managers, heads, however you call it in your world).

I intentionally used the term “software” in the title, but this is all the same to any digital product project: mobile apps, games, Web solutions, blockchain and crypto, AR/VR, IoT, wearables, emerging tech, etc…

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Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.

Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.

Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.

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