A Social Network Designed to Move You Off-Platform - Georgia Gibson

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Guest: Georgia Gibson, Co-Founder of Youni

About the Guest:

• Co-founder of Youni, a platform providing a hub for university extracurricular life including societies, events, careers opportunities, and more
• Graduated from Oxford University and saw the need for a centralized platform while organizing events through her various societies and groups
• Launched Youni in Oxford and is expanding to additional universities, taking a bottom-up approach working directly with student groups rather than through university administration

Key Points:

• Youni sees the problem of disconnected and scattered extracurricular opportunities at universities with no centralized place for students to discover and engage
• Takes a social networking approach focused on real-life connections rather than screen time, revenue comes from event tickets rather than ads
• Built it originally as students to solve their own problem, validated through beta launch and continues iterating based on feedback
• Approaches student groups directly rather than top-down through universities, building trusted relationships with organizers
• Provides data and analytics to sponsors looking to support specific societies and niches rather than broad branding
• Encourages students to try new things, see failures as learning experiences, and get out of their heads through involvement
• Georgia's recent student experience give her unique credibility and understanding of the demographic she serves

Calls to Action:

• https://www.thisisyouni.co.uk/
• https://www.instagram.com/youni.ox/
• LinkedIn: https://www.linkedin.com/company/youni-tbc/
• LinkedIn: https://www.linkedin.com/in/georgia-gibson-a89b57163/

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