Building Brand Invincibility Requires Conscious Compassion

Invincible Brand with Melissa Agnes

A culture of compassion requires consciousness. How compassionately conscious is your brand?

Nearly ten years after Dave Carroll’s United Breaks Guitars video series went viral and helped change the landscape of issue and crisis management for brands, Dave joins the Invincible Brand Podcast to discuss the impact of compassion on brands and on an organization’s issue management, crisis management, customer service, and ultimately, its invincibility.

This episode explores:

• How the world of customer service has changed since United Breaks Guitars.
• How no customer should be seen as “statistically insignificant” – and if that is the mindset and culture within your organization, you have some work to do.
• The customer service paradox: How Dave got ahead of misconceptions and emotional criticism towards his video in ways that increased his trust, likability, and business opportunities.
• The concept of compassionate business – and how it lends immeasurably to your brand’s invincibility.

Links and things discussed in this episode

• Dave’s United Breaks Guitars video
• Zappos’ tagline is “delivering happiness”

Connect with Dave Carroll:

• Check out Dave’s website
• Connect on Twitter: @DaveCarroll
• Connect on LinkedIn
• Connect on Facebook
• Check out his incredible music on YouTube