INT 187 - Embracing a "Casual" Speaking Style for Professional Social Media

IntHERrupt

Curious about the role of small talk in career transformation? In this episode of "Int-Her-rupt," Linda Yates engages in a conversation with Amy Buchan Siegfried, a seasoned expert with over 20 years of experience in audience engagement and the art of building confidence, connections, and collaborations.

They also explore the intricacies of social media, advocating for a communication style that is both casual and approachable. Tune in to discover how to maintain professionalism while adopting a casual speaking style on social media.

Amy's Leadership Journey

• As the CEO of Last Night's Game, Amy brings a fresh perspective to casual conversations.

• She serves as a corporate executive chair of Irish Angels and is an adjunct professor.

• Amy has navigated diverse leadership styles throughout her career, learning to unlearn toxic behaviors while advocating for supportive and inclusive team dynamics.

Supporting and Encouraging Team Members

• Amy highlights the critical role of supporting and encouraging team members, irrespective of gender.

• She reflects on her encounters with female leaders who, unfortunately, operated under the "I got here, you need to hustle as hard as I did" mentality.

• Contrary to this, Amy advocates for bringing people along on the career journey, emphasizing that aiding team growth only enhances individual success.

The Casual Speaking Style

• Amy shares her distaste for the overly formal and often insincere tone prevalent in platforms like LinkedIn.

• Amy prefers enthusiastic expressions and a personalized, conversational approach that makes content more approachable and engaging. This method enhances social media engagement by making communication relatable and human.

Content Approachability and Audience Adaptation

• Amy provides practical examples to illustrate how replacing formal language with casual, enthusiastic expressions can foster relatability.

• She points out that while there is a time and place for both casual and formal communication styles, infusing personality into content is always beneficial.

Consistency and Professionalism in Communication

• Despite the casual approach, Amy stresses the importance of maintaining communication consistency, correct grammar, and spelling to ensure a polished presentation.

• This balance between informality and professionalism is crucial for effective business branding and creating a positive professional image.

Social Media Context and Personalization

• Illustrating the significance of context in social media, Amy advises that content should be crafted to stand on its own, even when taken out of context.

• Linda's practical experience with "Motivation Mondays" is a prime example, where she posts casual, unprepared content, highlighting the value of authenticity and self-reflection in engaging with the audience.

"Everyone has something to offer, and so go in and be confident in that skill of being able to make a brand approachable, knowing what that looks like, knowing how to make that personable." - Amy Buchan Siegfried.

Resources

Last Night’s Game

Amy Buchan Siegfried on LinkedIn

If this episode connected with you, reach out to Linda and let her know.

This podcast is produced by TSE Studios. Check out other podcasts by TSE Studios, including this episode’s sponsor, The Sales Evangelist, helping new and struggling sellers close more deals and achieve their sales goals.

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Audio created by Ryan Rasmussen Productions.