Ready, Fire, Aim With Your Internet Marketing
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Ready, fire, aim is a phrase I first came across in about 1996 and it probably wasn't original at that stage. It applies to lots of things in life and especially to your internet marketing. You can't be a perfectionist - because nothing is ever perfect and if you take the perfectionist approach, you'll never make anything live on the web. Instead, take a "good enough is good enough" approach (that's the get ready part), then put it up on your website or wherever (fire), then tweak it based on results (aim). Simple? Yes. Effective? Yes. This works. It's how some of the biggest companies in the world work - think Microsoft, who've been improving Windows since 1985 and still haven't got it totally right but have made a decent amount of cash in the process. Give the ready, fire, aim approach a trial in your internet marketing or almost any other area of your life!
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