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The Race to the Bottom
Manage episode 445388914 series 3601368
Contenido proporcionado por Tom Stimson and The Stimson Group. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Tom Stimson and The Stimson Group o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Are you tired of feeling like you're stuck in a race to the bottom, constantly competing on price alone? In this episode, I tackle the pervasive issue of commoditization in business and share practical strategies to help you break free from this toxic cycle.
I'll discuss the surprising impact that simple word choices, such as using "rental" in your proposals, can have on your business's perceived value. You'll learn how to craft compelling proposals that showcase your unique value proposition and differentiate you from the competition. We'll also cover the importance of aligning your terms and conditions with the services you provide and I'll share effective approaches for dealing with price-focused customers.
This episode will give you the knowledge and tools needed to redefine value in your business, attract customers who appreciate your expertise, and escape the commodity trap.
Tune in now.
Visit trstimson.com for more resources.
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