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Behind The Brand: SWAIR Haircare with Carrie Spore
Manage episode 406393786 series 2784860
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I cannot wait to share today’s amazing conversation with the founder of SWAIR Haircare, Carrie Spore. Carrie shares her story of how she left her 9 to 5, and co-founded the haircare brand that has now been featured in Vogue, USA Today, Marie Claire, Glamour and so many more. She gives us a sneak peek into what’s next for the company and her big dream for the products to become staples in every woman’s beauty routine. Carrie gets real about the power of advertising and the importance of paying to play, how to break big problems down into bite size pieces and conquering imposter syndrome to launch a beauty line despite a lack of any beauty or chemistry experience on her resume. Learn about how SWAIR has revolutionized hair care and has taken women from sweaty to ready in 5 minutes or less!
Key Takeaways:
✨SWAIR’s Innovative Hair Care Solutions Beyond the Shower
✨Empowering Entrepreneurial Journey: Carrie's transition from 9-5 to pursuing her vision for the company, all in the face of imposter syndrome.
✨Strategic Marketing and Branding: The reality behind the power of advertising and paying to play in order to attract customers, and finding creative marketing opportunities that build a powerful brand.
Links from Today
What to Listen for:
1:13 Keri talks about why she loves using SWAIR after workouts
4:21 Choosing the size of SWAIR products
5:01 Environmental Impact of SWAIR saving water
6:18 How Carrie took the leap of leaving her 9 to 5
7:58 Formulating and packing SWAIR products
9:27 Marketing secrets behind launching SWAIR
11:15 What’s next for SWAIR?
13:32 Overcoming Imposter Sydrome as a female entrepreneur
15:54 Carrie’s advice to other entrepreneurs
16:50 How to get your hands on Carrie’s products
Connect with Swair Haircare on:
Instagram: @swairhair
Facebook: SWAIR
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