Why your brand needs a Villian - Narrative Positioning with Joe Daniels

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-> Watch on YouTube! Video: https://youtu.be/220nRv-DqXM
Joe Daniels is the founder of Spiel Agency. He believes the best product doesn't win. The best story does.
In this conversation we discuss:

• The power of narrative positioning in marketing and the impact of storytelling on brand perception.
• The concept of villains in marketing and the importance of storytelling in B2B marketing.
• Roxy Music, not thinking wealthy enough, Buying London

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Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

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