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Instagram Updates Metrics to Focus Creators on Views
Manage episode 433675162 series 1980359
Contenido proporcionado por Adam Brown. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Adam Brown o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
On this episode, I talk about how Instagram Updated its Metrics to Focus Creators on Views over follows, likes, and comments. I reference this post and more can be found in this article.
Highlights:
- Instagram metrics are shifting focus from followers and likes to reach.
- Instagram Chief Adam Mosseri has been advocating for creators to prioritize reach over follower count.
- Instagram is reforming its analytics, making "Views" the primary metric across all formats (reels, live, photos, carousels, and stories).
- Reels Plays are being relabeled as “Views,” and “Views” will become the main metric for photos, carousels, and stories.
- Insights will now feature a “Views” icon, replacing metrics like “Accounts reached,” “Accounts engaged,” “Interactions,” and “Watch time.”
- Repeat views of content will be counted, similar to how plays and replays are counted for reels.
- The change aims to shift focus from follower counts due to the evolving behavior of Instagram users.
- Over 50% of posts in the IG feed are now shown through Meta’s AI recommendations, not from profiles users follow.
659 episodios
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Manage episode 433675162 series 1980359
Contenido proporcionado por Adam Brown. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Adam Brown o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
On this episode, I talk about how Instagram Updated its Metrics to Focus Creators on Views over follows, likes, and comments. I reference this post and more can be found in this article.
Highlights:
- Instagram metrics are shifting focus from followers and likes to reach.
- Instagram Chief Adam Mosseri has been advocating for creators to prioritize reach over follower count.
- Instagram is reforming its analytics, making "Views" the primary metric across all formats (reels, live, photos, carousels, and stories).
- Reels Plays are being relabeled as “Views,” and “Views” will become the main metric for photos, carousels, and stories.
- Insights will now feature a “Views” icon, replacing metrics like “Accounts reached,” “Accounts engaged,” “Interactions,” and “Watch time.”
- Repeat views of content will be counted, similar to how plays and replays are counted for reels.
- The change aims to shift focus from follower counts due to the evolving behavior of Instagram users.
- Over 50% of posts in the IG feed are now shown through Meta’s AI recommendations, not from profiles users follow.
659 episodios
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Similar a Inner Sircle
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
Evan Davis hosts the business conversation show with people at the top giving insight into what matters
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
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¡Desconecta con la aplicación Player FM !
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