Why You Need to Build an Author Brand and Three Ways to Do It
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This week, Jess delves into the importance of building your author brand—what it means and why it matters. Author branding encompasses many aspects: your identity as a writer, the emotions you want to evoke in your readers, and the core message you want to convey to your growing audience.
In this episode, Jess encourages listeners to approach branding from multiple perspectives. She outlines three key strategies to help you develop your brand and wraps up with six insightful prompts to guide you in defining your unique voice as an author.
This podcast is hosted by Jessica Buchanan, a NYT Bestselling author, speaker, survivor and founder of Soul Speak Press. Soul Speak Press is a boutique non-traditional publishing company focused on publishing stories from women who have been through something, now they know something, and can teach us something.
Learn more about Jessica's first book: Impossible Odds: The Kidnapping of Jessica Buchanan and Her Dramatic Rescue by SEAL Team Six
Learn more about the Deserts to Mountaintops Anthologies. If you're interested in hearing interviews with our Soul Speak Press authors, check out the Deserts to Mountaintops Podcast.
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