EP31: Globalization and the Importance of Understanding Customer Behavior with Angeley Mullins

In Demand: How to Grow Your SaaS to $1M ARR and Beyond

In this episode of In Demand, Asia Orangio, CEO of DemandMaven, chats with Angeley Mullins live from SaaStock.

Angeley is a seasoned commercial and operations executive ( E-Commerce & B2B SaaS) with leadership roles across the US, EMEA, & APAC including: Amazon, Intuit, and GoDaddy. She is currently Chief Commercial Officer at Resourcify. Angeley focuses on both growing scale- ups including Seed / Series A - Series C , as well as larger corporations and NGOs.

They discuss Angeley's experience in the tech industry, the importance of having a global perspective, and the need for diversity in leadership.

Angeley shares insights on how to tackle globalization, the importance of understanding customer behavior in different markets, and shares her personal experiences as a woman in the tech industry.

Timestamps:

• 2:55 - Interview starts
• 4:30 - Angeley's role at Resourcify and understanding Circularity and Sustainability
• 7:37 - Angeley's career journey starting in finance and then her experience working with tech companies like GoDaddy, Quickbooks, and others
• 9:45 - How European and American companies tend to have different views on the global market. American companies naturally think of themselves as global from day one, whereas European companies are often focused on their own country or just Europe as a market for too long.
• 15:30 - How Resourcify is growing and helping clients track and manage CO2 and Waste
• 17:41 - Women in Leadership, being the only woman in the room and how data shows that female leadership helps comanies succeed
• 25:30 - How companies can focus on improving diversity by doing things like screening applicants without knowing gender.

28:59 - How to connect with Angeley on LinkedIn (https://www.linkedin.com/in/angeleymullins/)