It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Compelling Storytelling with Eric Fitzpatrick
Manage episode 324731677 series 2112112
Contenido proporcionado por IMI_Talking_Leadership and Irish Management Institute. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente IMI_Talking_Leadership and Irish Management Institute o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
How can an effective storytelling strategy bolster an organisation's position in the market and deliver positive returns for the bottom line? Eric Fitzpatrick is a business storytelling coach who helps clients to shorten, sharpen and strengthen their message and increase their chances of getting clients to act on or buy into that message. In this week's episode, Eric joins us to explain how leaders can make their story stand out in a crowded and rapidly evolving business landscape. This past year, as part of our Corporate Membership offering, Eric delivered a Webinar session on 'Storytelling - Rules for Exceptional Communication'. This conversation was recorded on February 18th, 2022.
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117 episodios
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Manage episode 324731677 series 2112112
Contenido proporcionado por IMI_Talking_Leadership and Irish Management Institute. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente IMI_Talking_Leadership and Irish Management Institute o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
How can an effective storytelling strategy bolster an organisation's position in the market and deliver positive returns for the bottom line? Eric Fitzpatrick is a business storytelling coach who helps clients to shorten, sharpen and strengthen their message and increase their chances of getting clients to act on or buy into that message. In this week's episode, Eric joins us to explain how leaders can make their story stand out in a crowded and rapidly evolving business landscape. This past year, as part of our Corporate Membership offering, Eric delivered a Webinar session on 'Storytelling - Rules for Exceptional Communication'. This conversation was recorded on February 18th, 2022.
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117 episodios
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Similar a IMI Talking Leadership
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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