076: The Secrets of Marketing Automation with Kevin Bobowski

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

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9y ago 31:49

MP3•Episodio en casa

“The CMO has quickly become a general manager.” - Kevin Bobowski

Guest:

Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team.

Company:

Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers.

In This Episode:

How Marketing Automation can revolutionize your business.
His unusual path to becoming a CMO.
What Act-On does as a company.
The advantages of being a last mover.
What to look for when considering a marketing automation software.
The evolution of the CMO role.

Resources:

A Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment.

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