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Why small business owners should share "surprise and delight” content
Manage episode 456117658 series 3384383
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If you caught last week’s episode on how to remix your content, this episode is a live example of that. I’m practicing what I preach and remixing a podcast episode from a couple of years ago.
I'm also breaking away from my usual copywriting content to share a testament to the power of "surprise and delight" content - those unexpected, personal moments that help you connect deeply with your audience.
You’ll learn my game-changing gravy recipe that will transform your holiday cooking experience and I'll even walk you through my "golden formula for gravy" - a foolproof method that takes the anxiety out of creating that perfect, lump-free sauce that will have your dinner guests singing your praises.
It's crucial to occasionally step away from strictly educational content and share something that simply brings you joy - and this episode is a great example of that. In a year that's been challenging for many, these small moments of connection can be a lifeline, helping you build stronger, more authentic relationships with your followers.
Topics We Cover in This Episode:
- The mysterious "golden formula" that transforms gravy-making from stressful to sublime
- Why imperfect, joy-filled content can be more powerful than constant teaching
- A secret technique for adding unexpected depth to your gravy (hint: it involves bourbon!)
- How sharing personal delights can revolutionize your audience engagement
The moral of this episode is to create surprise and delight content - if you need a brainstorming or thought partner - reach out to me!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Episode 124: 5 simple and stress-free ways entrepreneurs can remix content over the holidays (or any day!): https://www.kimkiel.com/podcast-1/5-ways-to-turn-2025-into-your-most-profitable-stress-free-and-successful-year-yet-in-small-business
Grab the Content Remix Strategy: www.kimkiel.com/remix
Get the Gravy Recipe: https://www.foodnetwork.com/recipes/food-network-kitchen/classic-turkey-gravy-recipe-1973898
Get more tips and strategies in my newsletter: https://www.kimkiel.com/magnetic
Join the Joy of Copy Club: https://www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
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