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193. How to Make a Hype Around Your Brand - Michael Schein
Manage episode 417954419 series 2894588
Contenido proporcionado por Elena Paweta. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Elena Paweta o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In the episode 193 of IDEAS+LEADERS podcast I am speaking with Michael Schein…
Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in turning consultants, financial services professionals, and venture-funded start-ups into celebrities. Some of his clients have included Lockton, Kasha, University of Pennsylvania, United Methodist Publishing House, Magento, LinkedIn, and Citrix, to name a few.
His writing has appeared in Fortune, Forbes, Inc., Psychology Today, Huffington Post, and Kitces, and he speaks regularly to U.S. and international audiences.
His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold.
Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq
__________
I'd love to connect with you! You can find me, Elena Paweta, the host of IDEAS+LEADERS podcast on:
Instagram: https://www.instagram.com/elena.paweta/
LinkedIn: https://www.linkedin.com/in/elena-paweta/
207 episodios
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Manage episode 417954419 series 2894588
Contenido proporcionado por Elena Paweta. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Elena Paweta o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In the episode 193 of IDEAS+LEADERS podcast I am speaking with Michael Schein…
Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in turning consultants, financial services professionals, and venture-funded start-ups into celebrities. Some of his clients have included Lockton, Kasha, University of Pennsylvania, United Methodist Publishing House, Magento, LinkedIn, and Citrix, to name a few.
His writing has appeared in Fortune, Forbes, Inc., Psychology Today, Huffington Post, and Kitces, and he speaks regularly to U.S. and international audiences.
His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold.
Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq
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I'd love to connect with you! You can find me, Elena Paweta, the host of IDEAS+LEADERS podcast on:
Instagram: https://www.instagram.com/elena.paweta/
LinkedIn: https://www.linkedin.com/in/elena-paweta/
207 episodios
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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