Brian Cruver, CEO and Founder of AlertMedia

Ideas to Invoices

Brian is an entrepreneur, investor, author, and is currently the CEO of AlertMedia, a company he founded in 2013. AlertMedia is now the world’s leading provider of emergency communication software, used by over 2000 enterprise companies in 100 countries to keep employees safe from threats to their health and safety. Before AlertMedia, Brian co-founded Xenex in 2008, where he and his team developed a germ-killing robot, now used in over 500 hospitals around the world, preventing infections and saving thousands of lives each year. He is also an investor and adviser to dozens of early-stage startups through his investment firm, Marketdriver Ventures. Brian’s focus on starting companies with a positive impact stems, in part, from his experience working at Enron, where he was part of mass layoffs when the energy giant went bankrupt in 2001. He turned his Enron experience and the lessons learned into a best-selling book, Anatomy of Greed, and later a movie.