623: What the TIkTok Ban Means for Mortgage Brokers

I Love Mortgage Brokering

What should mortgage brokers do if TikTok is banned? Are you prepared to adapt your strategy to secure your business?

Scott delves into the potential impact of a TikTok ban on mortgage brokers and highlights strategies for maintaining a robust social media presence and sustainable business practices.

In this episode, we will cover:

1. What the TikTok ban means for brokers and why relying solely on social media is risky.
2. How we rent social platforms and why building assets like email lists are important.
3. How we should make sustainable strategies to drive engagement and long-term success.
4. Why we should focus on creating content that adds value and builds community.

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In this episode, I dive into the potential impact of a TikTok ban on mortgage brokers and explore strategies to help you maintain a strong social media presence and keep your business thriving. I’ll share tips on adapting your marketing approach, securing your business, and ensuring you're prepared for any changes ahead. Tune in for practical insights to stay ahead of the curve and keep your business growing.

Here are the talking points we covered:

• Social platforms are rented spaces; brokers don’t own their content.
• Explore alternatives like Instagram and YouTube Shorts for better engagement.
• Prioritize email lists as a sustainable and controllable resource.
• Create content that drives community, conversations, and conversions.
• Make content useful and valuable to your audience.
• Leverage the "5 Cs": Content → Community → Conversations → Conversions → Cash.
• Start building an email list now, regardless of TikTok’s future.