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Episode Three: Dangerous PR Stunts
Manage episode 300130730 series 2835289
Contenido proporcionado por Amanda McPherson and Jennifer Cloer. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Amanda McPherson and Jennifer Cloer o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In Episode Three "Dangerous Stunts," we dive into the world of PR stunts that manufacture attention through spectacle—or worse. Public Relations stunts run the gamut from the harmless to the very harmful. In today’s world of image and social media, stunts are even more of an important tactic. We look back at Ivy Lee and the Rockefellers to see how Public Relations stunts began, and then talk with Dylan Bank, director of the fascinating documentary Get Me Roger Stone on how Roger uses stunts for political gain.
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