Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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Getting the Timing Right - with Jellyfish's Andrew Lau
Manage episode 384036829 series 2948343
Contenido proporcionado por Peep Laja. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Peep Laja o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This week on How To Win: Andrew Lau of Jellyfish, the engineering management platform. You'll hear how they validated the problem space, figured out product-market fit, and used founder-led sales to generate traction.
Key Points:
2:03 - Getting first revenue with founder-led selling
4:12 - Seeing massive growth after increasing COVID demand
6:33 - Focusing on customer needs over competitors
8:46 - Timing is everything - being patient
10:58 - Staying focused on your team and customers
12:33 - Acknowledging timing and people are key combinations
14:52 - Funding marketing appropriately at different times
22:41 - Timing is everything as operator, people are everything as investor
Mentioned:
My Links:
88 episodios
Compartir
Manage episode 384036829 series 2948343
Contenido proporcionado por Peep Laja. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Peep Laja o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This week on How To Win: Andrew Lau of Jellyfish, the engineering management platform. You'll hear how they validated the problem space, figured out product-market fit, and used founder-led sales to generate traction.
Key Points:
2:03 - Getting first revenue with founder-led selling
4:12 - Seeing massive growth after increasing COVID demand
6:33 - Focusing on customer needs over competitors
8:46 - Timing is everything - being patient
10:58 - Staying focused on your team and customers
12:33 - Acknowledging timing and people are key combinations
14:52 - Funding marketing appropriately at different times
22:41 - Timing is everything as operator, people are everything as investor
Mentioned:
My Links:
88 episodios
Kaikki jaksot
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Similar a How to Win podcast with Peep Laja
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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…
continue reading
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Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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continue reading
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