Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Contenido proporcionado por Peep Laja. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Peep Laja o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Content, community, and customer acquisition with Mutiny's Jaleh Rezaei
Manage episode 343543701 series 2948343
Contenido proporcionado por Peep Laja. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Peep Laja o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Summary:
This week on How To Win: Jaleh Rezaei, CEO and co-Founder of Mutiny. Mutiny is a no-code AI and personalization platform for marketers. Mutiny launched in 2018, raised their Series A in 2021 with Sequoia Capital, and their Series B this year with Tiger Global. They now have over 70 employees. In this episode, we discuss how they carved out and dominated their niche, the benefits of building a community around your product, and why continually innovating to add value should be part of your long-term strategy. I weigh in on building a great business in an existing category, increasing your customer value footprint, and competing to be unique.
Key Points:
- Jaleh talks about how she spotted a gap in the market during her time at Gusto (01:03)
- How does Mutiny go beyond A/B Testing? (04:30)
- What is Mutiny's go-to-market strategy? (05:50)
- I discuss building a business in an existing category with a quote from Professor Jonathan Byrnes (09:09)
- Jaleh breaks down Mutiny's unique customer acquisition-focused marketing (10:50)
- I weigh in on the importance of new customer acquisition with a quote from Professor Byron Sharp (11:52)
- Jaleh lays out Mutiny's long-term strategy (13:02)
- I stress the importance of adding customer value with a quote from Unbounce's Tamara Grominsky (15:38)
- Jaleh discusses Mutiny's strategy to differentiate faster (16:48)
- I weigh in on competing to be unique with a quote from business strategist and Harvard Professor Michael Porter (18:38)
- Jaleh gives three pieces of advice to fellow SaaS founders (20:15)
- Wrap-up (25:02)
Mentioned:
Professor Jonathan Byrnes and John Wass' Choose Your Customer
Professor Byron Sharp's How Brands Grow
Michael Porter's Competitive Strategy: Techniques for Analyzing Industries and Competitors
My Links:
88 episodios
Compartir
Manage episode 343543701 series 2948343
Contenido proporcionado por Peep Laja. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Peep Laja o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Summary:
This week on How To Win: Jaleh Rezaei, CEO and co-Founder of Mutiny. Mutiny is a no-code AI and personalization platform for marketers. Mutiny launched in 2018, raised their Series A in 2021 with Sequoia Capital, and their Series B this year with Tiger Global. They now have over 70 employees. In this episode, we discuss how they carved out and dominated their niche, the benefits of building a community around your product, and why continually innovating to add value should be part of your long-term strategy. I weigh in on building a great business in an existing category, increasing your customer value footprint, and competing to be unique.
Key Points:
- Jaleh talks about how she spotted a gap in the market during her time at Gusto (01:03)
- How does Mutiny go beyond A/B Testing? (04:30)
- What is Mutiny's go-to-market strategy? (05:50)
- I discuss building a business in an existing category with a quote from Professor Jonathan Byrnes (09:09)
- Jaleh breaks down Mutiny's unique customer acquisition-focused marketing (10:50)
- I weigh in on the importance of new customer acquisition with a quote from Professor Byron Sharp (11:52)
- Jaleh lays out Mutiny's long-term strategy (13:02)
- I stress the importance of adding customer value with a quote from Unbounce's Tamara Grominsky (15:38)
- Jaleh discusses Mutiny's strategy to differentiate faster (16:48)
- I weigh in on competing to be unique with a quote from business strategist and Harvard Professor Michael Porter (18:38)
- Jaleh gives three pieces of advice to fellow SaaS founders (20:15)
- Wrap-up (25:02)
Mentioned:
Professor Jonathan Byrnes and John Wass' Choose Your Customer
Professor Byron Sharp's How Brands Grow
Michael Porter's Competitive Strategy: Techniques for Analyzing Industries and Competitors
My Links:
88 episodios
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Similar a How to Win podcast with Peep Laja
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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