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#246: Jen Allen-Knuth on Navigating Complex Sales with the Challenger Approach
Manage episode 411390368 series 3424408
Contenido proporcionado por Luigi Prestinenzi & David Fastuca, Luigi Prestinenzi, and David Fastuca. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Luigi Prestinenzi & David Fastuca, Luigi Prestinenzi, and David Fastuca o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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In this episode, you're going to learn:
1. Implementing insights from early to late stages to engage and persuade stakeholders
2. Importance of not making assumptions about the client's knowledge
3. The strategy of revisiting insights to create urgency for the decision
Connect with your hosts:
- Connect with Luigi Prestinenzi on Linkedin
- Connect with David Fastuca on Linkedin
About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
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