Find Your Competitive Edge | Dr. Chuck Bamford

How To Sell More

Are you tired of the confusing jargon and twisted theories surrounding business strategy?

Join Dr. Chuck Bamford's direct approach to strategy - a method that cuts through the noise and gets straight to the point!

In this episode, Mark Drager sits down with Dr. Chuck Bamford, a managing partner at Bamford Associates who also teaches at the University of Notre Dame. With over two decades of experience teaching strategy and entrepreneurship, he's authored six strategy textbooks and won numerous teaching awards. Today, he's here to share his insights on creating practical strategic plans that drive real business growth.

In this episode, you’ll learn:

• The crucial difference between strategy and planning.

• Why strategy is about getting customers to choose you over competitors.

• How to identify what truly separates your business from others.

• The importance of shouting your competitive advantage from the rooftops.

• Why your employees aren't your competitive advantage (and what is).

• How to craft a meaningful mission statement that drives success.

• The danger of over-engineering your products or services.

• Why the ability to change strategy quickly is key to long-term success.

• How to dig deep and get beyond surface-level concepts in your strategy.

• Benefits of systems and standards in creating a sustainable competitive edge.

• Why many companies' value statements are 'garbage' and how to create meaningful ones.

• How to use 'Northstar goals' to guide your organization.

• The critical step of getting all employees moving in the same strategic direction.

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