[Greatest Hits] VP Of Growth At Acorns: Anthony Scarpaci - Testing, Measurement, And Incrementality: The Pillars Of Marketing Growth How I Grew This podcast

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[Greatest Hits] VP of Growth at Acorns: Anthony Scarpaci - Testing, Measurement, and Incrementality: The Pillars of Marketing Growth

1y ago 37:37

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Contenido proporcionado por Branch. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Branch o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this episode of How I Grew This, Anthony Scarpaci joins Mada Seghete to discuss the differences between attribution and incrementality when measuring marketing performance, "business significance" versus statistical significance, and the importance of testing in the growth context. Anthony is the VP of Growth at Acorns. He has been in growth and performance marketing for over ten years, driving efficient growth for businesses across telecom, financial services, food, and travel industries. Before joining Acorns, Anthony held various marketing roles at companies like NerdWallet, Rustic Pathways, PURE Group of Insurance Companies, Blue Apron, Betterment, and Dish Network.

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209 episodios

#MBA #Careers #Business #Podcasting Education #Self-Improvement #Branch #Branch Metrics #Mada Seghete

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[Greatest Hits] VP of Growth at Acorns: Anthony Scarpaci - Testing, Measurement, and Incrementality: The Pillars of Marketing Growth

How I Grew This

12 subscribers

published 1y ago

Compartir

MP3•Episodio en casa

Contenido proporcionado por Branch. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Branch o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this episode of How I Grew This, Anthony Scarpaci joins Mada Seghete to discuss the differences between attribution and incrementality when measuring marketing performance, "business significance" versus statistical significance, and the importance of testing in the growth context. Anthony is the VP of Growth at Acorns. He has been in growth and performance marketing for over ten years, driving efficient growth for businesses across telecom, financial services, food, and travel industries. Before joining Acorns, Anthony held various marketing roles at companies like NerdWallet, Rustic Pathways, PURE Group of Insurance Companies, Blue Apron, Betterment, and Dish Network.

… continue reading

209 episodios

#MBA #Careers #Business #Podcasting Education #Self-Improvement #Branch #Branch Metrics #Mada Seghete

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