The Spice Tailor co-founders, Anjum Anand and Adarsh Sethia

How I Grew My Brand

The Piper podcast, How I Grew My Brand - Anjum Anand and Adarsh Sethia, husband and wife co-founders of The Spice Tailor on bringing authentic Indian food to the supermarket. Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.