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Find out what students really want from their PBSA booking journey - with special guest Mariel Rubinstein from theEword
Manage episode 461586113 series 3552718
Contenido proporcionado por Sarah Canning, Deenie Lee and Daniel Smith, Sarah Canning, Deenie Lee, and Daniel Smith. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Sarah Canning, Deenie Lee and Daniel Smith, Sarah Canning, Deenie Lee, and Daniel Smith o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This week, Dan Smith and Deenie Lee are joined by a special co-host Mariel Rubinstein from theEword who brings insights from its latest report, looking into the digital journey students take when researching PBSA.
We cover:
- The latest trends in digital marketing.
- How to define and effectively target your audience.
- The importance of tracking performance and conversions to nurture long-term engagement.
- The balance between brand awareness and sales conversion – is there enough time and budget for both?
- The role of social media, flexible lease lengths, and amenities in shaping student choices.
Download theEword report here
We are excited to announce a new sponsor for this season, theEword - true experts in digital marketing specifically for the property sector.
We are also delighted that MyStudentHalls are continuing to sponsor the podcast, Mystudenthalls.com - Find your ideal student accommodation across the UK.
Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.
Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.
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