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Ozlo: Rockwell Shah, CEO & N.B. Patil, Co-Founder + CTO
Manage episode 423105445 series 3263374
Episode 109 brings us Rockwell Shah, the CEO, and N.B. Patil, the Co-Founder & CTO of Ozlo, an innovation startup in the sleep technology space.
All three of Ozlo’s Co-Founders are former Bose veterans and they acquired and licensed assets from Bose to resurrect the discontinued but beloved Sleepbuds.
This episode is a fascinating conversation about building a new brand on existing IP, the fragile tension between what customers say they want and what they actually need, building a brand not on a singular product but a grander vision, how most consumer startups fail because they are not telling the right story, and how branding, in the end, is all about alignment – a simple but deep thought that we are exploring further together today.
113 episodios
Manage episode 423105445 series 3263374
Episode 109 brings us Rockwell Shah, the CEO, and N.B. Patil, the Co-Founder & CTO of Ozlo, an innovation startup in the sleep technology space.
All three of Ozlo’s Co-Founders are former Bose veterans and they acquired and licensed assets from Bose to resurrect the discontinued but beloved Sleepbuds.
This episode is a fascinating conversation about building a new brand on existing IP, the fragile tension between what customers say they want and what they actually need, building a brand not on a singular product but a grander vision, how most consumer startups fail because they are not telling the right story, and how branding, in the end, is all about alignment – a simple but deep thought that we are exploring further together today.
113 episodios
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