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Episode 84 - Unconventional Ways for a Bank or Credit Union to See Success on Social Media
Manage episode 458927877 series 2994499
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In this enlightening podcast episode, Meredith Olmstead, CEO of FI GROW Solutions, teams up with Kristin Mock, the firm's inbound marketing manager, to delve into the integration of AI in website development for financial institutions. They unpack the challenges and pitfalls of relying on AI and automated tools for creating or migrating websites for banks and credit unions, emphasizing the value of a tailored, strategic approach over quick fixes.
Key Takeaways:
- Challenges with Auto-Migration: Transferring a website to a new platform often results in functional and design issues due to incompatibilities, leading to more time and effort spent on corrections, usually with suboptimal results.
- Limitations of Templates and AI: Templates may offer a quick start but often require compromises that may not align with a financial institution's needs. AI-generated websites lack the depth needed for optimal user experience and SEO, making them unsuitable for banks and credit unions that require detailed, compliant, and customer-focused content.
- Importance of a Tailored Approach: A custom redesign, though initially more costly and time-consuming, ensures a website is aligned with the latest technology, trends, and brand strategy, providing long-term value and better functionality.
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