Episode 65 -Believe it or Not...Social Media for Banks & Credit Unions has Really Not Changed Much in the Last 10 Years!

Hit Record Podcast - FI GROW Solutions

In this episode, Meredith Olmstead and Sophie Bawany, of FI GROW Solutions, are chatting about how to build trust and credibility through social media specifically for banks and credit unions. The conversation delves into the evolving landscape of social media for financial institutions. Their discussion highlights the enduring importance of social media for banks and credit unions, focusing on building credibility and fostering genuine connections with customers.
Key Takeaways:
1. The Core Purpose Remains Unchanged: Despite the rapid evolution of social media platforms over the past decade, the fundamental reasons for financial institutions to engage in these spaces have remained constant. It's all about building relationships, ensuring authentic engagement, and expanding visibility among both existing and potential customers.
2. Authenticity and Transparency Are Paramount: This method not only establishes trustworthiness but also adds a human touch to these organizations, making them more approachable and reliable to the general public. The power of authentic storytelling and clear communication is emphasized as effective tactics to inform and connect with audiences.
3. Engagement and Education Are Crucial: A successful social media strategy for banks and credit unions involves engaging the audience with accessible, educational content that demystifies financial processes. Genuine stories, practical tips, and direct interaction on social platforms are key to maintaining relevance and fostering a loyal community.