Episode 225: Understanding Reels, Shorts and Tiktoks
Manage episode 378649296 series 2914144
In this episode, Molly McGrath interviews Stephen Andrews, Founder - CEO of Spotted Dog Digital, about the importance of video content and how to leverage platforms by using Reels and YouTube shorts. Stephen emphasizes the need to get started and not worry about creating perfect videos from the beginning. Stephen also discusses the significance of branding and the role of entertaining and educational content in capturing the audience's attention.
Key Takeaways
- Start creating video content even if it's not perfect because the market is not saturated yet.
- Post videos three times a day across different platforms to increase visibility.
- Use relevant tags and hashtags to optimize video content for searchability.
- Measure the success of video marketing efforts by tracking website traffic, conversions, and leads.
- Stories is just YouTube's answer to TikTok.
- If you're not entertaining, find someone in your organization who is.
Quote for the Show: "You need to hashtag and tag things that are what people are looking for." - Stephen Andrews
Links
Website: https://www.SpottedDogDigital.com
Facebook: https://www.facebook.com/SpottedDogMedia
Law Firm Admin Bootcamp: https://www.lawfirmadminbootcamp.com/
Get Fix My Boss Book: https://amzn.to/3PCeEhk
Ways to Tune In:
Amazon Music - https://www.amazon.com/Hiring-and-Empowering-Solutions/dp/B08JJSLJ7N
Apple Podcast - https://podcasts.apple.com/us/podcast/hiring-and-empowering-solutions/id1460184599
Spotify - https://open.spotify.com/show/3oIfsDDnEDDkcumTCygHDH
Google Podcast - https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmxpYnN5bi5jb20vMTc4MTM2L3Jzcw
Stitcher - https://www.stitcher.com/show/hiring-and-empowering-solutions
YouTube - https://youtu.be/CgyQbu5ShJg
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