#17 Adopting Shape Up: How Raymond Huang is running Shape Up at Unbounce

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We are all competent in the team, but why do the projects always get delayed, why did we run into problems? We do sprints, we do sprint planning, something is not working. Shape Up helped me get the right balance between long-term and short-term planning.

Does that ring a bell?

Our guest, Raymond Huang, told us how Shape Up helped his team get the right balance between long term and short-term planning and deliver better software.

As a developer, you know that estimates are hard, and you can't know everything ahead of time while planning. You also know that some of the 'agile' tools are not really helping. You've tried Scrum, but you are doing Kanban instead. The team struggles to ship and misses the deadline and we see all the failed goals on the sprint chart. Shape Up was written to help with that problem.

Shape Up is the latest book from Basecamp. It's a guide on how they do Product Strategy.

In this episode, we learned how Raymond applied the ideas from Shape Up at Unbounce.

We asked questions such as:

Would Shape Up work in my company?
How do I convince my team to try it?
How to start adopting Shape Up?
Do I need to follow all the steps described in the book?
If I had to choose only one takeaway from Shape Up, which one would it be?
How do I shape a cycle?
Will I finally get rid of my team's Tech Debt Backlog?

If you enjoyed this episode, let Raymond now. Don't forget to follow our podcast and sign up for our newsletter to get updates when we launch new episodes.

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Links from this episode:

Raymond Huang Linkedin

Shape Up: Stop Running in Circles and Ship Work that Matters
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