E635 - Ann Carden - How to Scale Your Business by Offering Premium Services and Attracting High-End Clients

Hacks and Hobbies - Passion to Profit Stories

In this episode, I get to speak with Anne Cardin.

Anne is a seasoned entrepreneur with over 43 years of business experience and 32 years as an entrepreneur.

Anne has built and sold multiple successful businesses. Now she's here to share her insights on scaling a business, creating high-value offers, and positioning yourself as a premium expert in your industry. Get inspired and empowered as we dive into Anne's incredible entrepreneurial journey.

This is going to be an exciting conversation!

Our Guest https://annlcarden.com/
https://www.linkedin.com/in/anncarden-business-consultant-coach/
https://www.youtube.com/anncarden 3 Hacks to take away

1. Scaling businesses through premium services and high-end clients:

• Anne Cardin coaches clients on cash flow management, marketing, sales, team building, and more to help them reach the top 10-20% of their industry.

• She helps clients create a "million-dollar offer" by leveraging their expertise and skills to charge higher prices (e.g., $40,000-$50,000 per client).

1. Identifying and increasing the value of a business or service to attract higher-paying clients:

• Anne helps clients showcase their unique value and set themselves apart in a competitive market.

• She works with clients to identify their background, expertise, and big wins to create a premium, high-value offer.

1. Marketing and sales strategies for businesses:

• Anne suggests moving out of the competitive "shark-infested waters" and into a "blue ocean" to better serve clients' needs.

• She highlights the importance of having both a strong brand and an effective marketing system to sustain a business.

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