TEDxIntuit Kara DeFrias Organizer

Hacking the Red Circle

Kara DeFrias is a force of nature. She's been involved with TEDx since 2010, having worked at TEDxSanDiego and produced TEDxIntuit. She has many years experience producing big events, including the Oscars, the Emmys, and the Halftime show at the Superbowl, working with Sting, No Doubt, and Shania Twain. Wow. She brings that level of experience to everything she does including recently being the Director of Experience Design in the Obama White House. From 2010-2016 she worked on TEDx projects until she was tapped to work with VP Biden on the Cancer Moonshot Project. We talked at length about producing an internal TEDx program at Intuit and what it was like working with TEDxSanDiego. While there she was profiled as a TEDInnovation for her description of how they got 1.2 million social media impressions during the 2013 event. Click to read her top ten tips for creating a social media strategy for your event. Here's a fact you may not know. Kara created the show run-down worksheet (Excel spreadsheet) used by the majority of TEDx events. This is the item-by-item description of what happens during each minute of the show. This attention to detail is a lasting legacy she's given to the TEDx community.