5: The CMO Playbook: 5 Successful Exits, 1 Framework for Marketing Excellence with Scott Todaro

Growth Activated

Are you ready to elevate your B2B marketing leadership? In this episode of Growth Activated, Mandy Walker welcomes Scott Todaro, a seasoned Chief Marketing Officer and co-founder of The Next CMO, to share the framework that has driven his five successful exits.

Scott dives into the core principles every CMO needs to succeed, from selecting the right companies and roles to aligning with executive teams for long-term marketing impact. He also shares actionable strategies for connecting B2B marketing goals to business objectives and building a 90-day roadmap for success in any organization.

Whether you’re an aspiring Chief Marketing Officer or a seasoned marketing leader, this episode is packed with insights to help you master the art of B2B marketing, track ROI, and balance creativity with operational excellence. Grab your notebook and hit play to learn from one of the best in the industry!

What You’ll Learn in This Episode:

• The three key criteria Scott uses to choose the right B2B marketing leadership roles
• How CMOs can align executive teams for measurable, long-term success
• Why many Chief Marketing Officers struggle to track ROI—and how to fix it
• A proven 90-day playbook for new CMOs entering high-stakes organizations
• How to balance creativity, strategy, and operational excellence in B2B marketing

Tune in and activate growth in your career as a marketing leader!

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Free Marketing Planning Guide Today!

Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!

Capíttulos

1. 5: The CMO Playbook: 5 Successful Exits, 1 Framework for Marketing Excellence with Scott Todaro (00:00:00)

2. Introduction to Scott Todaro, 7X Marketing Leader and Author of The Next CMO (00:00:35)

3. How to Choose the Right Company as a CMO (00:03:04)

4. Scott Todaro's First 90-Day Playbook for CMOs (00:08:48)

5. Go-to-Market Must-Haves: The Non-Negotiables (00:14:05)

6. Transitioning Business Goals into Marketing Goals (00:17:28)

7. Marketing Campaigns, Programs, and Projects Defined (00:33:50)

8. Building a Partnership with Your CFO as the CMO (00:40:59)

9. The Future of CMOs: Mastering Creativity and ROI (00:46:47)

10. Closing Remarks: What's Next for Scott Todaro (00:50:10)