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Breaking Down the Email Nurture Sequence: What to Send After Someone Joins Your Email List (Most Get This Wrong!)
Manage episode 472475833 series 3500107
Contenido proporcionado por Jessica Walther & Rachel Lopez | Rooted Business, Jessica Walther, and Rachel Lopez | Rooted Business. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jessica Walther & Rachel Lopez | Rooted Business, Jessica Walther, and Rachel Lopez | Rooted Business o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
You’ve done the work to attract aligned leads to your email list—now what? If your strategy stops at “send them a welcome email and hope for the best,” you are leaving money on the table.
In this episode, we break down the email nurture sequence and how to guide new subscribers from interested to invested. We see so many business owners get this wrong by either selling too soon or failing to build trust. So, we are walking you through exactly what to send, when to send it, and how to turn your email list into a client-generating machine.
In this episode, we cover:
- 02:00 The number one mistake business owners make in their nurture sequence (and what to do instead)
- 05:30 The difference between newsletters and nurture sequences
- 08:15 The Hare vs. Tortoise Buyer Psychology
- 14:30 The four-phase nurture sequence framework to build trust and increase conversions
- 18:50 How to weave in client success stories without feeling salesy
- 21:20 Why “Oops, forgot to introduce myself” is the worst second email ever
- 24:10 How to create a nurture sequence that works for your business instead of relying on cookie-cutter templates
Link and resources mentioned:
- Season 5 Episode 14: The Aligned Leads Formula: The Proven Framework to Grow an Email List for Coaches That Sells: https://player.captivate.fm/episode/b5768760-d16f-419e-949c-eda8006034d6/
- Season 5 Episode 15: From Leads to Loyalty: Increasing Sales & Enhancing Client Retention Through Strategic Email Marketing: https://player.captivate.fm/episode/5d88206b-1d01-4cdb-9fe0-59892944d465/
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Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>
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