Big Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analyze User Activity (#287)

Grow Your Store with the Ecommerce Coffee Break, the Podcast for Everyone Who Sells Online

Contenido proporcionado por Become a smarter online store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter online store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business.. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Become a smarter online store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter online store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business. o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

4M ago 33:34

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In this podcast episode, we discuss how to customize your online store outside the capabilities of the ecommerce platform. Our featured guest on the show is Brian Massey, founder of Conversionsciences.com and author of the book "Your Customer Creation Equation"
Topics discussed in this episode:

What the five major factors for conversion rate optimization in ecommerce are
The importance of data and analytics in improving an ecommerce business's performance
What are some misconceptions about conversion rate optimization
How risk-taking in conversion rate optimization can be beneficial for ecommerce businesses

Links & Resources
Website: https://conversionsciences.com
LinkedIn: https://linkedin.com/in/bmassey
X/Twitter: https://twitter.com/bmassey
Get access to more free resources by visiting the podcast episode page at
https://t.ly/ploWJ
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