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GDP Ep19 - Launching the Re-branded You
Manage episode 311377497 series 3115470
Contenido proporcionado por Piyush Agarwal. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Piyush Agarwal o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Rebranding as we found out is a long and time consuming process but a lot of times people go wrong in launching the new brand. If not done well, all the work put into the rebranding can go waste. Piyush lists down the things one needs to keep in mind when planning a launch of the new brand.
In this episode, he covers the following:
- Give yourself enough time - prepare all brand touchpoints
- Identify all audiences and prioritize - create communication plan
- Create a detailed Launch Calendar with Roll-out plan
- Develop and Publish your Rebrand story
- Cover all mediums - Online and Offline
- Market the brand - influencers, podcasters, across the globe
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