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MART VIRKUS. All about CRO – conversion rate optimization
Manage episode 316699370 series 3263909
Contenido proporcionado por Marelle Ellen ja Andreas Unt, Marelle Ellen, and Andreas Unt. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Marelle Ellen ja Andreas Unt, Marelle Ellen, and Andreas Unt o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
All about conversion rate optimization with Mart Virkus, previous Marketing Team Lead at Toggl and current Growth Marketer at Contentfly.
• When should one start with CRO?
• How to understand the customer journey?
• How to prioritize experiments?
• Where to store the lessons learned?
Additionally, Mart disclosed his percentage of failed experiments (and how to avoid feeling demotivated) and his absolute favorite source of CRO knowledge. Enjoy the episode! ♡
Mentioned tools:
• Hotjar
• Notion
Recommendations:
• CXL blog
The episode was hosted by Marelle Ellen, CMO of Promoty, and Andreas Unt.
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