Turn Your Content into Swipe-Worthy Carousel Posts

Good Content with Shannon McKinstrie

Carousel posts are a HOT topic right now, but are they really all that? Spoiler alert: good content always wins, regardless of the format. I'm sharing my personal tips and tricks for creating engaging carousel posts as I guide you through storytelling techniques, educational content, and how to make the best use of Instagram’s latest features. Plus, we’ll discuss how to stop overthinking your posts and flip those successful reels and captions into engaging carousels. This episode is packed with advice and examples so you can start creating your own carousel posts!

In this episode we’ll be covering:

• Why carousel posts are so successful right now and what makes them swipeable.
• Start creating carousel posts right inside the Instagram app.
• How to flip your captions and reels into engaging carousels that also increase watch time.
• Using storytelling to create carousels that spark curiosity.
• The easy formulas I use to create my own carousel posts - with tons of examples!
• Creating carousels that entice and make sales with juicy hooks.

Links to carousels in this episode:

• The Story of the Beach House
• Easy Formula for Picking Your Content Pillars: Based on the 4H’s
• Meet Your Content Pillars Based on the 4H’s
• First 3 Stories to Share Everyday
• A Week of Reels Hooks Perfect for Every Niche
• The “Secret” to Using the Alogrithm to Blow Up Your Content
• How I Craft My Carousels

Other episodes you may have missed:

• Episode 013: What You Really Need to Know About Writing Instagram Captions
• Episode 024: Is Storytelling the Missing Piece in Your Content?
• Episode 025: Why You Want to Use the New Instagram Features
• Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community

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