Selling a Lifestyle, Not Just a Product

Good Content with Shannon McKinstrie

I just got back from my trip to Coachella, where my favorite beverage brand Poppi won marketing, hands down. I know a lot of you have been asking, “what is good content for products?” This episode is definitely for my product people, but if you’re a social media manager, web designer, realtor - anyone in the service industry, you’ll find this helpful too. We’re going to explore Poppi’s brand journey from a small following to the drink everyone was talking about at Coachella, because it’s all about good content that drives shares, saves, and connections.
In this episode we’ll be covering:

• Creating a connection that feels like they are part of your brand journey
• Going beyond simple product photos with user generated content
• Creating connection and lifestyle content that people are obsessed with
• Know what's going on in the world and what people are doing with their lives right now
• Leverage your market research to figure out what your people are into
• Understanding the cultural differences between different apps

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