Make Your Content Pop by Knowing Why People Want to Buy

Good Content with Shannon McKinstrie

Are you struggling with low engagement and reach on social media? Can't get your reels to convert viewers into followers? If you’re nodding yes, I've got you! In this episode, we're diving into the vital role of market research, because the biggest thing that you can do to create good content is figure out why people buy from you.

We'll also explore how knowing the outcomes and desires of your audience can truly make a difference in the way your content is received. Plus, I'll share a proven prompt that can help your reels go viral, complete with real-world examples and tips for getting your content to pop off.

In this episode we’ll be covering:

• Why you need to do your market research and how understanding your audience leads to better results.
• How to create content that appeals to your audience’s desires and outcomes, while avoiding this common mistake.
• Crafting messages that resonate and attract the right audience with real examples of ineffective vs. effective messaging
• Marketing has changed - do timeless marketing strategies still work?
• Why I’ll always choose quality over quantity and you should too!
• When a viral reel takes a turn for the worse and how I handled my recent experience.
• Adapting to current trends with examples of seasonal themes and pop culture references.

Other episodes you might have missed:

Episode 18: The 4 H’s Are the Only Content Pillars You Need for Reels

Episode 19: Convert Viewers to Followers with the “That’s Me” Reel

Episode 21: Getting Your Audience to Care About Your Content
Come to Indy for the Day One Conference! - October 2024
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