How Adrien and Hyla Started Their Business, 437, With No Business Experience

Girlboss Radio

On today's episode of Girlboss Radio, Avery chats with Adrien Bettio and Hyla Nayeri, the women behind the It girl swim and lifestyle brand 437. The co-founders met at university while studying commerce, and became fast friends and eventually, roommates. Hyla and Adrien were on a trip in the Amalfi Coast and they couldn't find swimsuits that were flattering and curve friendly. And thus, the idea for 437 was born. They were just 21 years old. Today, 437 is loved and worn by celebs like Kylie Jenner, Megan Thee Stallion and JLo, and appeared in Vogue and Forbes. The Forbes 30 Under 30 founders share how they started an ecommerce business with no business experience, the women who inspire them on their entrepreneurial journey and what it’s really like to go into business with your best friend.

Check out 437 at shop437.com and on Instagram at @437, and follow Adrien at @adrienbettio and Hyla at @hylanayeri. Plus, check out their 16-module course How TF Do I Start? at how-tf.com.

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