Ep. 152 - Before I Go Ghost Writers, Anonymous podcast

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How Anthropologie gets omnichannel right (and what to learn) 27:29

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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

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Ep. 152 - Before I Go

hace un año 18:59

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Contenido proporcionado por Ghost Writers, Anonymous and Ghost Writers. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ghost Writers, Anonymous and Ghost Writers o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Wherein we pitch a tent and take the plunge.
Send us a missive only your mother could love: gwritersanon@gmail.com
Camp out on our Facebook page (Ghost Writers, Anonymous).

… continue reading

176 episodios

#Books #Arts #Ghost Writers #Lifestyle #Audio Drama #Ghost Writers Anonymous #Stories #Writing #Conversations #Book Club

Ghost Writers, Anonymous

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Ep. 152 - Before I Go

Ghost Writers, Anonymous

published hace un año

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MP3•Episodio en casa

Contenido proporcionado por Ghost Writers, Anonymous and Ghost Writers. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ghost Writers, Anonymous and Ghost Writers o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Wherein we pitch a tent and take the plunge.
Send us a missive only your mother could love: gwritersanon@gmail.com
Camp out on our Facebook page (Ghost Writers, Anonymous).

… continue reading

176 episodios

#Books #Arts #Ghost Writers #Lifestyle #Audio Drama #Ghost Writers Anonymous #Stories #Writing #Conversations #Book Club

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Ep. 176 - Crescent City: House of Earth & Blood 1:06:16

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Wherein we light it up. Guess how many tomes line our shelves: gwritersanon@gmail.com Flip our Facebook page (Ghost Writers, Anonymous).

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Ep. 175 - Milkmaid 2:41

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Wherein we stumble. Pour your heart out: gwritersanon@gmail.com Crack open our Facebook page (Ghost Writers, Anonymous).

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Ep. 174 - Goblin Combe 8:20

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Wherein we bring the right bouquet. Grab us by the scruff of our neck: gwritersanon@gmail.com Bring flowers to our Facebook page (Ghost Writers, Anonymous).

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Ep. 173 - Three Jovial Welshmen 5:31

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Wherein we cannot agree on what we saw. Take a shot: gwritersanon@gmail.com Hunt down our Facebook page (Ghost Writers, Anonymous).

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Ep. 172 - Illuminated 19:56

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Wherein things glow. Stand at the foot of our bed: gwritersanon@gmail.com Shed light on our Facebook page (Ghost Writers, Anonymous).

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Ep. 171 - Shipwrecked 18:30

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Wherein we thirst. Buckle our swash: gwritersanon@gmail.com Snatch up our Facebook page (Ghost Writers, Anonymous).

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Ep. 170 - Picnic Perceptions 14:41

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Wherein the Baby-Sitters Club takes a lunch. Deliver your crisis to: gwritersanon@gmail.com Match your socks to our Facebook page (Ghost Writers, Anonymous).

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Ep. 169 - Followed Home 8:43

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Wherein we’re hung out to dry. Fold into our inbox: gwritersanon@gmail.com Put our Facebook page on the spin cycle (Ghost Writers, Anonymous).

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Ep. 168 - Wrinkles & Flowers 7:45

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Wherein our epidermis wilts. Send flowers to: gwritersanon@gmail.com Wrinkle your nose at our Facebook page (Ghost Writers, Anonymous).

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Ep. 167 - Urashima and the Dragon Kings 11:14

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Wherein we plunge beneath the sea. Throw out a line: gwritersanon@gmail.com Test the waters on our Facebook page (Ghost Writers, Anonymous).

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Ep. 166 - Midnight Mass 15:25

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Wherein our beloved coat gives way to clutching claws. Enter our inbox: gwritersanon@gmail.com Endure our Facebook page (Ghost Writers, Anonymous).

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Ep. 165 - The Beginning 2:44

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Wherein we’ve reached, “The End.” Duel with our inbox: gwritersanon@gmail.com Ignite a firework on our Facebook page (Ghost Writers, Anonymous).

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Ep. 164 - Wat Tyrrel’s Mark 24:14

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Wherein the peanut gallery pipes up. Let fly your arrow: gwritersanon@gmail.com Miss the mark on our Facebook page (Ghost Writers, Anonymous).

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Ep. 163 - Colonel Fazackerley 4:48

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Wherein our castle comes with a plus one. Bemoan down our chimney: gwritersanon@gmail.com Beware of our Facebook page (Ghost Writers, Anonymous).

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Ep. 162 - Death Punch 5:43

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Wherein we grapple with Death. Rattle our bones: gwritersanon@gmail.com Set your jaw over Facebook (Ghost Writers, Anonymous).

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