Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Kim Krause Schwalm
Manage episode 235366471 series 2446829
Contenido proporcionado por Brian Cassingena. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Brian Cassingena o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Today on Geniuses Of Copywriting we speak to Kim Krause Schwalm, one of the youngest-looking 20-year veterans of direct response, who's responsible for a ton of controls and winners at companies like Boardroom, Agora Financial and even National Geographic.You'll discover:
- The story of growing her division at Philips Publishing to $30M in revenue in the 90's using direct response copy
- How she wrote a winner 6-page mailer that sold a TON of $400 air purifiers with a powerful story
- Back end sales: The secret strategy of all successful businesses
Kim is a world class copywriter & marketing strategist with experience working with some of the biggest names and companies in direct response.
61 episodios
Compartir
Manage episode 235366471 series 2446829
Contenido proporcionado por Brian Cassingena. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Brian Cassingena o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Today on Geniuses Of Copywriting we speak to Kim Krause Schwalm, one of the youngest-looking 20-year veterans of direct response, who's responsible for a ton of controls and winners at companies like Boardroom, Agora Financial and even National Geographic.You'll discover:
- The story of growing her division at Philips Publishing to $30M in revenue in the 90's using direct response copy
- How she wrote a winner 6-page mailer that sold a TON of $400 air purifiers with a powerful story
- Back end sales: The secret strategy of all successful businesses
Kim is a world class copywriter & marketing strategist with experience working with some of the biggest names and companies in direct response.
61 episodios
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